ampliFI Loyalty Solutions is excited to announce the addition of Jacquie Lane as Chief Strategy Officer (CSO).

FOR IMMEDIATE RELEASE
PRESS RELEASE: Naperville, IL – January 28th, 2025

ampliFI Loyalty Solutions proudly welcomes Jacquie Lane as Chief Strategy Officer (CSO). With over 25 years of strategic leadership experience in the consumer retail, payments, and financial services industries, Jacquie will oversee Marketing, Data Analytics, and Product, driving innovation and ensuring alignment with ampliFI’s long-term goals and mission.

With a proven track record in enhancing marketing strategies, leveraging data for smarter decision-making, and spearheading product innovation, Jacquie brings a unique blend of strategic insight and creative vision to her role. Her leadership style is rooted in collaboration and alignment, fostering a culture where ideas thrive, and teams feel empowered to push boundaries.

“Jacquie’s ability to bring fresh perspectives and align strategic initiatives across key areas is exactly what ampliFI needs as we continue to evolve,” said Mike Knoop, CEO of ampliFI Loyalty Solutions. “Her experience and vision will be instrumental in driving innovation and delivering unparalleled value to our clients and their cardholders.”

Jacquie’s passion for delivering measurable value is matched only by her commitment to our mission of helping financial institutions build stronger connections with their cardholders. She’s dedicated to ensuring that ampliFI’s strategies are not only innovative but also aligned with the evolving needs of our clients and the industry at large.

“We’re excited to work with Jacquie as she helps us take our marketing strategies to the next level,” said Nichole Mumford, VP of Marketing at ampliFI Loyalty Solutions. “Her passion for building strong connections and her ability to leverage data for actionable insights will help us deliver even greater results for our clients.”


About ampliFI Loyalty Solutions

ampliFI Loyalty Solutions is an industry-leading loyalty and engagement program provider specializing in data-driven, custom rewards programs for financial institutions nationwide. With over 25 years of experience, ampliFI designs branded loyalty programs tailored to each financial institution’s unique needs and offers seamless integration options with existing processing relationships.

ampliFI’s innovative platform includes Real-Time Rewards, unique earning and redemption opportunities, enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to customize their programs in alignment with market strategies and provides robust analytics to drive positive ROI. Based in Naperville, IL, ampliFI operates with a PCI-compliant approach and maintains an on-site customer contact center. Notably, ampliFI serves and influences over 10 million cardholders and is the exclusive domestic provider for loyalty programs with Visa.