Seasoned Fintech Leader Brings Decades of Digital Innovation Experience to Fuel ampliFI’s Growth and Product Evolution
PRESS RELEASE: September 16, 2025
ampliFI Loyalty Solutions, a leading provider of customized loyalty and engagement programs for financial institutions, welcomes Penny Jurss as Chief Strategy Officer. In this role, Jurss will lead ampliFI’s enterprise strategy, product roadmap, and innovation initiatives to expand its loyalty platform capabilities and enhance client value.
Penny brings over 35 years of global experience in payments, loyalty, and digital enablement, having held senior leadership roles overseeing mobile enablement platforms, in-app provisioning technologies, and digital banking solutions. She has a strong track record of launching scalable fintech products that drive growth for issuers, fintechs, and processors alike.
Prior to joining ampliFI, Penny spent more than two decades at a global payments technology company, where she launched a mobile enablement platform now used by over 4,000 financial institutions, generating over $100 million in annual revenue. She holds more than a dozen patents in digital issuance, fraud prevention, and consumer engagement technologies. She has led global product and strategy teams rooted in agile development and full product lifecycle ownership.
“Penny is a visionary leader with deep expertise in digital enablement and financial technology,” said Mike Knoop, CEO of ampliFI Loyalty Solutions. “Her strategic mindset and product leadership experience will help ampliFI continue evolving our platform to meet the changing needs of cardholders and financial institutions.”
As Chief Strategy Officer, Jurss will collaborate closely with ampliFI’s executive leadership team to shape long-term growth initiatives, identify emerging opportunities, and strengthen ampliFI’s position as a loyalty innovator for banks and credit unions nationwide.
About ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is a leading provider of innovative loyalty and engagement programs for financial institutions across the United States. With over 27 years of industry experience, ampliFI specializes in developing data-driven, custom rewards solutions that align with each client’s unique strategic objectives. Our platform offers seamless integration with existing processing relationships and supports flexible, branded loyalty programs designed to enhance customer retention and engagement.
Our comprehensive platform features Real-Time Rewards, unique earning and redemption opportunities, relationship rewards to drive enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to tailor their programs to market conditions while leveraging robust analytics to optimize ROI. Headquartered in Naperville, IL, ampliFI maintains a PCI-compliant infrastructure and operates an on-site customer contact center to ensure top-tier support. ampliFI services over 11 million cardholders nationwide and is the exclusive domestic provider for loyalty programs with Visa.