The Next Decade of Cardholders Is Forming Habits on Debit
Read Time: 5 minsBy the time most financial institutions notice a generational shift in card behavior, the habit is already formed. The relationship […]
ampliFI Blog
Connect with ampliFI Loyalty Solutions and stay up-to-date with industry news. Our blog features case studies, industry trends, product updates and more.
Cash Back Is What Cardholders Ask For. It’s Not What They’re Describing.
Read Time: 5 minsAsk 1,000 cardholders what would most improve their rewards program, and the answer comes back with unusual clarity: 37.2% say […]
The 43-Point Gap: Cardholders Say Rewards Matter. Then They Don’t Act Like It.
Read Time: 4 minsThis year, we’ve written extensively about how financial institutions should measure loyalty. How to prove incremental value, track the metrics […]
Growing Deposits with Debit Rewards: How One Credit Union Used Loyalty to Grow Deposits
Read Time: 5 minsFor most banks and credit unions, credit has always been the engine of rewards. Points live on the credit card, […]
Diagnosing Loyalty Performance Gaps
Read Time: 6 minsYour dashboard is accurate. Your reporting cadence is consistent. You’re tracking activation, return behavior, and redemption—the metrics that matter. Yet […]
From the QBR Deck to the Boardroom: Reporting Loyalty Performance in Language Finance Understands
Read Time: 4 minsYou know which metrics matter. You know how your program performs against peer benchmarks. Then you walk into the budget […]
What a High-Performing Loyalty Program Looks Like: A Benchmark Guide
Read Time: 5 minsMeasuring loyalty performance is only useful if you know how your results compare. A metric without a benchmark is just […]
The Loyalty Metrics That Matter
Read Time: 4 minsThe problem isn’t a lack of data. Most loyalty programs are generating plenty of it. The problem is that the […]
Why Most Loyalty Programs Struggle to Prove Their Value
Read Time: 4 minsEnrollment is up. Redemption rates look healthy. And your program still can’t get a line in the budget conversation. This […]
Your Rewards Program Is Only as Strong as Its Discoverability
Read Time: 3 minsDigital visibility is a critical driver of loyalty engagement—and one of the most overlooked levers in program performance. You can […]
Giving Back To Our Communities
We’re committed to community engagement.
Building on our growth, we’ve committed to making an impact in our communities. Everyone at ampliFI contributes towards the community. In fact, some contributions — like blood donations and volunteer hours — earn us behavior bonus points.
Passionate About Loyalty? Come Work With ampliFI.
Join a growing team of innovators, developers and technologists in helping evolve the future of digital cardholder engagement.