Kim Narasimhan
Director of Product Strategy and Development
Kim is a consumer loyalty and experience leader with 15+ years of driving retention, engagement, and revenue across some of the world’s most recognized brands.
Her career spans the full loyalty ecosystem: issuer-side programs, retail credit card and CRM, global e-commerce membership models, and large-scale platform migrations. That breadth allows Kim to understand loyalty from every angle: strategy, technology, operations, and financial impact.
Kim specializes in turning consumer insight into action. Whether it’s designing a net-new loyalty program, defining the right metrics, evolving a digital journey, or building cross-functional alignment, she focuses on creating experiences that deepen relationships and deliver measurable business results.
Get to Know Kim Narasimhan
What are the key skills you bring to your role at ampliFI?
I bring a well-rounded perspective across the full loyalty ecosystem, with experience in issuer-side programs, retail credit card and CRM strategies, global e-commerce membership models, and large-scale platform migrations.
Name three words people would use to describe you.
Strategic, creative, efficient.