ampliFI Loyalty Solutions Renews Role Powering the Visa Rewards Platform
PRESS RELEASE: Naperville, IL – October 2, 2025
ampliFI Loyalty Solutions, a provider of customized loyalty and engagement programs for financial institutions, today announced the renewal of its agreement with Visa, the world leader in digital payments. This renewal reinforces ampliFI’s role as the provider of loyalty technology and program management behind the Visa Rewards Platform (VRP).
With the extension of this agreement, Visa issuing banks across the U.S. will continue to benefit from ampliFI’s full-service platform, which powers the Visa Rewards Platform. Through configurable program design, actionable analytics, and near real-time redemption options like Pay With Points, issuers can create personalized rewards experiences that meet the needs of today’s cardholders and drive long-term portfolio growth.
“ampliFI’s continued role as a Visa loyalty supplier reflects a shared commitment to helping financial institutions strengthen relationships with their cardholders through rewards program engagement,” said Ron Silvia, Chief Revenue Officer at ampliFI Loyalty Solutions. “Together with Visa, we’re helping issuers create loyalty programs that deliver measurable value across the consumer lifecycle.”
The Visa Rewards Platform offers financial institutions a fully integrated solution to deliver loyalty programs that are engaging, goal-oriented, and tailored to cardholder behavior. By providing access to compelling rewards and near real-time redemption experiences, the platform helps deepen cardholder relationships and enhance brand loyalty.
“We’re proud to extend our exclusive relationship with Visa and continue powering the Visa Rewards Platform for financial institutions,” said Mike Knoop, CEO of ampliFI Loyalty Solutions. “Our focus remains on helping issuers deliver loyalty solutions that evolve with their cardholders’ needs and drive stronger outcomes across their portfolios.”
About ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is a leading provider of innovative loyalty and engagement programs for financial institutions across the United States. With over 27 years of industry experience, ampliFI specializes in developing data-driven, custom rewards solutions that align with each client’s unique strategic objectives. Our platform offers seamless integration with existing processing relationships and supports flexible, branded loyalty programs designed to enhance customer retention and engagement.
Our comprehensive platform features Real-Time Rewards, unique earning and redemption opportunities, relationship rewards to drive enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to tailor their programs to market conditions while leveraging robust analytics to optimize ROI. Headquartered in Naperville, IL, ampliFI maintains a PCI-compliant infrastructure and operates an on-site customer contact center to ensure top-tier support. ampliFI services over 11 million cardholders nationwide.