ampliFI Loyalty Solutions Welcomes Lisa Hayes as Vice President, Product Strategy
PRESS RELEASE: Naperville, IL – June 17, 2025
ampliFI Loyalty Solutions is proud to announce the addition of Lisa Hayes to its leadership team. With over 35 years of experience in the payments industry and 14 years dedicated to loyalty, Lisa brings a strategic, results-driven approach to product innovation and growth.
Lisa is a Certified Scrum Product Owner with a strong record of delivering enhancements that drive measurable business value. She excels in communicating product vision, managing backlogs, and aligning strategic initiatives with the needs of stakeholders. Throughout her career, Lisa has successfully led product launches that consistently meet and often exceed expectations in terms of timeline, budget, and impact.
“Lisa’s depth of experience and her passion for driving value through innovation make her a tremendous asset to our team,” said Ron Silvia, Chief Revenue Officer at ampliFI Loyalty Solutions. “Her leadership will play a key role as we continue to elevate the loyalty experience for our financial institution partners and their cardholders.”
Lisa describes herself as passionate, motivated, and a problem-solver—qualities that shine through in her leadership and mentoring style. According to her CliftonStrengths assessment, her top talents include being an Achiever, Arranger, Analytical, Individualization, and Strategic—traits that align perfectly with ampliFI’s mission to deliver tailored, high-impact loyalty solutions.
About ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is an industry-leading loyalty and engagement program provider specializing in data-driven, custom rewards programs for financial institutions nationwide. With over 25 years of experience, ampliFI designs branded loyalty programs tailored to each financial institution’s unique needs and offers seamless integration options with existing processing relationships.
ampliFI’s innovative platform includes Real-Time Rewards, unique earning and redemption opportunities, enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to customize their programs in alignment with market strategies and provides robust analytics to drive positive ROI. Based in Naperville, IL, ampliFI operates with a PCI-compliant approach and maintains an on-site customer contact center. Notably, ampliFI serves and influences over 10 million cardholders and is the exclusive domestic provider for loyalty programs with Visa.