VP, Product and Strategy
Don has been in the loyalty space for over 20 years on both the client and vendor sides –American Airlines, BP Points.com, and Hertz.
He has extensive experience in loyalty economics and breakage analytics, including spending time as the Controller for the AAdvantage program and shifting AA to an activity-based expiry policy.
Get to Know Don Sheluga
What do you think are the best skills you bring to your job and ampliFI?
Analytic skills, Loyalty experience, product/business line ownership
“It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”