Mike Knoop’s entrepreneurial drive sets the pace of growth and innovation at ampliFI Loyalty Solutions. Mike assumed the position at ampliFI after orchestrating the successful carve-out of Augeo FI in 2018 (now ampliFI Loyalty Solutions). During his tenure, Augeo FI emerged as the undisputed frontrunner in the competitive financial loyalty sector, achieving an impressive annual growth rate of 20 percent. Prior to nearly 10 years in pivotal roles at Augeo Marketing and Augeo FI, Mike co-founded Benefit Protect, showcasing his innate talent for pioneering ventures.
Mike’s unwavering focus on growth remains steadfast, coupled with a keen eye for innovation and a profound understanding of the dynamic trajectory of the payments and loyalty industry. His leadership continues to shape and redefine the evolving landscape of the payments and loyalty industry, inspiring the pursuit of excellence and advancement.
Get to Know Mike Knoop
What attracted you to the loyalty space?
Industry trends continue to show loyalty programs drive growth in activity and improved portfolio metrics; while cardholders continue to share the desire for a competitive, fun rewards program. Successful loyalty programs must innovate beyond the simple point and redemption exchanges and focus more on early engagement, providing unique experiences and education around product/services. All wrapped into a frictionless, fun, engaging, personalized experience.
What do you see as the future of loyalty?
Programs are advancing to allow points to be used in real-time, during the transaction flow, in a cash-like way which drives increased engagement and top of wallet card movement due to immediate personalized engagement.
Financial institutions must find a loyalty solution that represents the next generation of loyalty and gives the freedom to create, evolve and measure a loyalty program with the capability to deliver personalized and engaging offerings.
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”