For almost 10 years, Mike Knoop served as President of Augeo FI (Financial Institution), a division of Augeo Marketing. Mike led Augeo FI through a carve out in September 2018, when the business was successfully acquired by Lightyear Capital.
Under Mike’s leadership, Augeo FI (now ampliFI Loyalty Solutions) became the industry leader in the FI loyalty space averaging an annual growth rate of 20 percent. Prior to Augeo Marketing and Augeo FI, Mike co-founded Benefit Protect. He continues to be very growth-focused, with an eye on innovation and an understanding of where the payments and loyalty industry is heading.
Get to Know Mike Knoop
What attracted you to the loyalty space?
Industry trends continue to show loyalty programs drive growth in activity and improved portfolio metrics; while cardholders continue to share the desire for a competitive, fun rewards program. Successful loyalty programs must innovate beyond the simple point and redemption exchanges and focus more on early engagement, providing unique experiences and education around product/services. All wrapped into a frictionless, fun, engaging, personalized experience.
What do you see as the future of loyalty?
Programs are advancing to allow points to be used in real-time, during the transaction flow, in a cash-like way which drives increased engagement and top of wallet card movement due to immediate personalized engagement.
Financial institutions must find a loyalty solution that represents the next generation of loyalty and gives the freedom to create, evolve and measure a loyalty program with the capability to deliver personalized and engaging offerings.
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”