ampliFI Loyalty Solutions and Velera Announce Extension of Strategic Partnership
PRESS RELEASE: Naperville, IL – October 28, 2025
ampliFI Loyalty Solutions, a leading provider of innovative loyalty and engagement programs for financial institutions, and Velera, the nation’s premier payments credit union service organization (CUSO) and integrated financial technology solutions provider, today announced the extension of their strategic partnership. This collaboration aims to leverage the strengths of both companies to deliver next-level service and drive innovation for their mutual clients.
With a shared commitment to enhancing consumer engagement and loyalty, this partnership will enable ampliFI and Velera to combine their expertise in rewards program technology and digital marketing strategies. Together, they will create comprehensive solutions that empower financial institutions to better connect with their consumers, optimize their marketing efforts, and ultimately drive brand loyalty.
“This partnership marks an exciting new chapter for both ampliFI and Velera,” said Mike Knoop, CEO of ampliFI Loyalty Solutions. “By continuing to build on our strong foundation, we’re deepening our collaboration to drive even greater innovation and value for our clients and their cardholders. We are thrilled to extend our partnership with Velera and remain aligned in our mission to deliver transformative solutions in the loyalty space.”
“At Velera, we are committed to service excellence and innovation. Partnering with ampliFI allows us to leverage our extensive resources and expertise on behalf of financial institutions and their consumers,” said Denise Stevens, EVP, Chief Product & Technology Officer, Velera. “Together, we will continue to create loyalty programs that will drive engagement and success for our clients.”
This partnership will not only expand the range of services available to clients but also enhance the overall value proposition, ensuring that both companies can meet the evolving needs of the marketplace. As they work together, ampliFI and Velera are committed to fostering innovation and delivering superior results.
For more information about the partnership or to explore loyalty solutions for your institution, visit www.amplifiloyalty.com or www.velera.com.
About ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is a leading provider of innovative loyalty and engagement programs for financial institutions across the United States. With over 27 years of industry experience, ampliFI specializes in developing data-driven, custom rewards solutions that align with each client’s unique strategic objectives. Our platform offers seamless integration with existing processing relationships and supports flexible, branded loyalty programs designed to enhance customer retention and engagement.
Our comprehensive platform features Real-Time Rewards, unique earning and redemption opportunities, relationship rewards to drive enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to tailor their programs to market conditions while leveraging robust analytics to optimize ROI. Headquartered in Naperville, IL, ampliFI maintains a PCI-compliant infrastructure and operates an on-site customer contact center to ensure top-tier support. ampliFI services over 11 million cardholders nationwide and is the exclusive domestic provider for loyalty programs with Visa. For more information, visit amplifiloyalty.com.
About Velera
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, the company serves more than 4,000 financial institutions throughout North America, operating with velocity to help its clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio that includes payment processing, fraud and risk management, data and analytics, digital banking, instant payments, strategic consulting, collections, ATM and POS networks, shared branching and 24/7/365 member support via its contact centers. For more information, visit velera.com.