The Next Decade of Cardholders Is Forming Habits on Debit
Read Time: 5 minsBy the time most financial institutions notice a generational shift in card behavior, the habit is already formed. The relationship […]
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The 43-Point Gap: Cardholders Say Rewards Matter. Then They Don’t Act Like It.
Read Time: 4 minsThis year, we’ve written extensively about how financial institutions should measure loyalty. How to prove incremental value, track the metrics […]
From the QBR Deck to the Boardroom: Reporting Loyalty Performance in Language Finance Understands
Read Time: 4 minsYou know which metrics matter. You know how your program performs against peer benchmarks. Then you walk into the budget […]
What a High-Performing Loyalty Program Looks Like: A Benchmark Guide
Read Time: 5 minsMeasuring loyalty performance is only useful if you know how your results compare. A metric without a benchmark is just […]
The Loyalty Metrics That Matter
Read Time: 4 minsThe problem isn’t a lack of data. Most loyalty programs are generating plenty of it. The problem is that the […]
Why Most Loyalty Programs Struggle to Prove Their Value
Read Time: 4 minsEnrollment is up. Redemption rates look healthy. And your program still can’t get a line in the budget conversation. This […]