Recognized Leader in Card Payments Industry Brings 20 Years of Experience Developing and Executing Strategic Goals on Behalf of Clients’ Credit and Debit Card Programs

PRESS RELEASE: Naperville, IL – May 18, 2023

ampliFI Loyalty Solutions, a market-leading provider of customized loyalty and engagement program solutions for small and mid-sized financial institutions, announced that Tom Swanson has joined as a Senior Account Executive.

Tom has a successful, 20-year-long track record of assisting clients to develop and execute organizational goals with their payment programs, most recently serving in account management roles at PSCU and Fiserv. By leveraging a combination of analytical and strategic expertise, Tom has helped clients increase market share and brand visibility, while always delivering an exceptional customer experience.

“My time in the payments and card processing space sparked an interest in the loyalty side of the business,” says Tom. “I’m looking forward to working with clients to find the right solutions for their cardholders and contribute to their growth goals.”

“Tom’s background in the industry will be a huge asset to ampliFI and our clients,” says Rachael Peterson, Vice President, Client Success and Development. “His knowledge in this space will allow him to serve as a client advocate and consultant to assist in growing their card program to be best in class. Understanding the dynamics of a client’s card offering can be the key to creating an engaging and relevant loyalty program.”

About ampliFI Loyalty Solutions:
ampliFI Loyalty Solutions is a data-driven, industry-leading loyalty and engagement provider, offering custom rewards programs for financial institutions nationwide. With over 25 years of innovative experience, ampliFI delivers branded loyalty programs for credit and debit cards tailored to financial institutions. Being a pure loyalty program provider, ampliFI is provider agnostic, giving clients flexibility integrating into their existing processing relationships.

ampliFI’s robust and innovative solutions include a suite of real-time rewards, unique earning and redemption opportunities, total relationship rewards, and full cardholder support. ampliFI gives issuers the power to customize and manage their program to align with their market strategies and provides data analytics that highlights performance and engagement insights on cardholder behavior to drive positive ROI. The company is headquartered in Naperville, IL, with an on-site customer contact center, as well as PCI-compliant operations. ampliFI is influencing and supporting over 10 million cardholders. ampliFI is Visa’s exclusive domestic provider for loyalty.