At ampliFI Loyalty Solutions, we measure success by the impact we create for our clients. In 2024, that impact was stronger than ever. As cardholders engaged, spent, and redeemed more, our clients saw meaningful growth across their portfolios. This growth isn’t just about numbers—it’s about what they represent: deeper engagement, stronger loyalty, and greater value for financial institutions and their cardholders.
“Growth happens when we work together,” says Ron Silvia, Chief Revenue Officer at ampliFI Loyalty Solutions. “Our client partnerships drive our innovation, and their success is our success. In the past three years, we’ve welcomed 150 financial institution partners—57 of them in 2024 alone. That’s 150 banks and credit unions that recognize the power of a premier loyalty program in driving engagement, retention, and growth. We’re grateful for their trust and excited to continue building deeper loyalty and engagement in 2025 and beyond!”
Let’s dive into our 2024 results to see how a targeted, tailored loyalty approach continues to drive success for banks and credit unions nationwide.
Key Takeaways
- Estimated* interchange revenue for ampliFI clients in 2024 was $803,732,686, a 9.5% increase from 2023.
- Household purchase volume grew 8%, showing a steady rise in rewards card usage.
- Total payment volume increased 8%, with credit card payment volume up 12% and debit card payment volume up 5%.
- New clients saw a 16% growth in payment volume among active redeemers and an 11% increase in transactions among active redeemers, highlighting how redeeming cardholders are more engaged.
- Real-Time Rewards redemptions grew 13% year-over-year, reinforcing the demand for point-of-sale redemption options:
- Pay With Points grew 17%
- Fuel With Points grew 14%
- Checkout With Points grew 5%
Driving Cardholder Engagement & Purchase Volume
Cardholder spending trends tell a compelling story. Household-level purchase volume grew 8% year-over-year, showing that cardholders increasingly use their rewards cards foreveryday spending and larger purchases.
Credit cardholders saw even more significant engagement, with a 12% growth in average household payment volume, while debit cardholders saw a 5% increase. This means financial institutions are not only attracting more spend but also deepening relationships with existing cardholders.
At the ampliFI level, the impact is equally impressive. Total purchase volume climbed 14% YoY, and total payment volume reached $59 billion—a testament to both increased cardholder engagement and ampliFI’s expanding client base. This dual effect, where households are spending more while more households are joining, underscores the power of a well-structured loyalty program.
More Points Redeemed, More Value Delivered
A successful rewards program doesn’t just drive spending; it ensures cardholders see real value in their redeemed points. Total Real-Time Rewards redemptions grew 13%, signaling that more consumers are leveraging their points in real time at checkout, the pump, and for everyday purchases. Within Real-Time Rewards:
- Pay With Points saw the highest growth at +17%
- Fuel With Points rose 14%
- Checkout With Points increased 5%
When cardholders actively redeem points, the value of their loyalty program is reinforced. With 11% growth in total points redeemed, ampliFI’s financial institution clients are seeing higher engagement and stronger connections between rewards programs and spending habits.
The impact of this growth is clear:
- Total estimated interchange revenue climbed to $803.7 million (+9.5% YoY)
- Transaction volume surged 21%, proving the effectiveness of rewards in driving spend and card usage
- Bonus points issued increased 5%, reinforcing the demand for rewards-driven engagement
What’s Driving This Growth?
At ampliFI, we don’t offer one-size-fits-all rewards programs. Instead, we empower financial institutions to create branded, customized loyalty experiences tailored to their unique communities. This flexibility allows banks and credit unions to offer meaningful, personalized incentives that resonate with their cardholders and drive ongoing engagement.
Another key driver? ampliFI’s diverse redemption catalog, which ensures cardholders have multiple ways to redeem their points. Whether it’s using points at checkout, reducing fuel costs, booking travel, or redeeming for merchandise, cardholders are finding real, tangible value in their rewards programs—leading to higher participation and satisfaction.
Expanding The ampliFI Loyalty Solutions Impact
As client portfolios strengthened, ampliFI Loyalty Solutions expanded its reach. In 2024, we welcomed 57 new financial institutions, extending our presence in 49 states, plus the Bahamas and Canary Islands. With cards under management growing by 10%, more cardholders than ever are benefiting from high-impact loyalty programs.
This expansion means more opportunities for banks and credit unions to drive engagement, boost retention, and capture additional spend.
The past two years have proven that a well-structured, customized loyalty strategy delivers measurable results. As we look ahead to 2025, ampliFI remains committed to helping financial institutions:
- Maximize cardholder engagement
- Optimize spending and payment volume
- Create loyalty programs that drive real value
*Estimated interchange revenue uses 1.81% for credit and 1.01% for debit interchange rates.
Ready to amplify your loyalty strategy? Let’s grow together in 2025.